One thing many chiropractors are missing from their online marketing is the ability to take advantage of the new HTML 5, Rich Text Markup, and Schema website codes. These pieces of code are advanced snippets of code designed to enhance the website visitor experience while simultaneously making it easier for the search engine crawlers/spiders/robots to properly index the content on the site.
Since many chiropractic offices use “cookie cutter” websites, those designed by a website company targeting chiropractors, the websites often have good content but it is “duplicate” across other chiropractors in cities and towns across the USA. The website companies add value by managing the hosting, ensuring website uptime and customizing the chiropractor’s logo, address, educational background and hours of operation; but that’s about it. They rarely add the new website code designed for 2015 and beyond.
Here are some of the benefits that these advanced pieces of website language code can offer:
- enhancing a website’s ability to be navigated easily on mobile tablets, smart phones and other mobile devices
- better optimize the page where any pay-per-click traffic is being sent, thereby POTENTIALLY reducing the likelihood of surcharges per click
- This lowers the overall advertising spend per-click and increases the ROI on a chiropractic office’s marketing budget
- adding in notifications from the office’s social media pages
- ability to add happy patient reviews AND mark them with a “star” rating which can be indexed by the search engines
- enhanced video functionality when embedding a YouTube video
- location information for GPS systems, including latitude and longitude
- easy to index the office’s hours of operation
- ability to target nearby towns that may not be easy to optimize for based on the office address
- other features designed to help the practice can more visibility online
Hopefully you can begin to understand the benefits. If you need an example of such a website, which serves as an adjunct (satellite) site for the office’s primary website, then here is an example targeting the city of Plano Texas.