More About Chiropractic Technology Videos

In the last blog post, you read about the use of testimonial videos.  Not only are they powerful, but in that post you learned some strategies about what to do with the videos once you have them recorded and uploaded to a service like YouTube.   Another secret to help chiropractic offices with their marketing to prospective new patients is to introduce them to chiropractic technology.

Many people, to this day, are scared about going to the chiropractor due to the fear of the “neck snap”.  Don’t let their fear hinder your ability to grow your business!

Show them, via video, new technology which accomplishes the same goals (to the patient) so that they are not scared to come visit you.  Here is one such example YouTube video from a chiropractor for Carrollton and Plano Texas:

If you need help with these types of videos – and what to do once you have recorded them – then be sure to contact us for specific chiropractic marketing help.

Testimonial Videos

One of the ways in which a chiropractor can boost exposure to prospective patients is to use videos.  If possible, record testimonials from happy clients or show people new ways to improve their overall health and/or reduce pain.  The reasons why you will want to use video – and then upload on a site like YouTube – include the following (and possibly more):

  • Embed inside e-mail newsletters
  • Place on your website
  • Can share on Facebook
  • Can share on Twitter
  • Can have the video rank # 1 within YouTube (or whatever video-sharing platform you choose)
  • Can have the video rank # 1 in the search engines for phrases like {CITY} chiropractor
  • Pin on Pinterest or share the thumbnail image on image-sharing sites
  • Embed inside blog posts
  • Create a QR code on your business card and have the link scanned go to your video (or channel)
  • Build a community of followers within a video platform (e.g. YouTube)
  • Many other methods
  • Pay for traffic within YouTube, Facebook, Google or other online ad platforms
  • Pay for traffic from 3rd party sites
  • Post the video link on forums related to your area of the country

Here is one such example from a chiropractor who serves the North Dallas and Plano area:

This is an example of a great testimonial video.  Contact us if you need help on what to do once you have a video like this recorded.